MEDIAADVERTISINGSERVICES

JCA MP3 sound files

JacksonCountyAdDenverGolfRev1.mp3

JAXCOadvert0301.mp3p3

West_Coast_Hip_Hop_Cut_2.mp3

JCA Commercials & Theme Songs

JCA Television Commercial

Here is our commercial for the "Denver Wells" Charity golf tournament.

Media Services

Jackson County Advertising Media Services

* JCA

* CARES

Jackson County Advertising 541-245-6977

Without a good media buyer and a smart media strategy, you could blow your entire budget faster than you can say, “How much does it cost to be on during The Super Bowl?”

Let’s face it: you are not Coca-Cola (if you are, call us at 1-324-8008). You do not have money to burn. If you did, you would be out playing golf right now instead of looking for a new ad agency.

Like most companies, you need to be smart with your advertising dollars; but the one area where so many companies go wrong is media buying. They either try saving money by placing commercials themselves (which rarely saves money in the end), or they go with a media buyer that promises an unrealistic low commission rate (and then doesn't’ deliver an effective strategy). If you are dollar-conscious, then you need to be smart about your media. You need a media buying agency that knows how to get you the biggest bang for your buck – and an agency that treats your money like it’s their own. That’s where JCA comes in. Our experience with media buying has done a lot for us. More than we ever bargained for.

It’s taught us how to identify and target consumers who are ready to consume, no matter what the product is; it’s taught us how to make the most out of limited ad budgets, making a little money go a long way; and it’s earned us a reputation as a strategic media buyer.

Media Research

Media research is required in order to buy media intelligently. This not only means placing your advertising in front of the right people at the right time; it means placing your advertising in front of the right people at the right time for less money.

The research requires in-depth study of the product or service being offered, the audience/primary buyer and how best – and most economically – to reach them. It may be television, radio, print or some form of alternative advertising. The point is, no one can know without taking a hard look at all the pieces of the puzzle.

While every client’s product or service is different, what remains constant is the need for research in order to develop an effective, efficient media strategy.

Media Buying

After the research is done and the strategy is determined to be sound, our media department begins negotiating with the media outlets. This is a delicate process that relies both on the skills and determination of our buyers and their relationships with the various media outlets.

Those factors and others play a part in our getting the best rates for our clients, whether the media is local, regional or national. We work hard to get our clients the best rates possible, so they are paying less and getting the most for their money.

Production is like “creative” – it’s a vague term that could mean everything or nothing at all. At

JCA, production means a lot of things. It is an umbrella term that includes many different services that each contribute their important function to the company.

There’s the recording/filming aspect: we shoot commercials and infomercials, with full HD capabilities. We edit commercials (radio and television) and infomercial's. We offer the design and layout snazzy print pieces and websites. We even produce 3D animation – sometimes entire commercials are animated. Anything and everything, and we do it all right here under one roof, which, among other things, helps keep costs down for our clients.

See... we’re smart about production, too. Want to see some of our work? Click here.

At JCA, we offer in-depth research and analysis to our clients prior to beginning any production or media activities. Our preliminary research evaluates the product or service, the marketplace and consumer, and industry competitors.

This gives us the opportunity to gather intelligence about your business, your industry, and your competitor’s methods and messages. The more we know the better we can do our job.

Can we produce advertising without a thorough examination of your business? Sure. But the difference would be like playing darts in the dark – with very expensive darts. We might hit the target, but odds are better if we shed a little light on the game.

After performing the research, we develop a sound, intelligent advertising strategy for your company, and we present the compiled data and ideas to you.

Media Strategies

Think of a media strategy as your advertising battle plan.

What advertising medium is right for your product or service? Where do you place your advertising so that it reaches the most people, for the greatest effect? What stations/magazines/websites deserve your attention?

A careful review of the research findings by our smart, seasoned media department should reveal the best media strategy and deliver the biggest bang for your buck. Without research and a solid strategy, you’re shooting in the dark – in a very expensive way.

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